Tom Vanderbilt will discuss You May Also Like: Taste In An Age of Endless Choice, at a Special Event!

Middle of the Map Fest Presents:  Tom Vanderbilt, Bestselling Author of Traffic: Why We Drive the Way We Do (and What It Says About Us) will discuss his New Hardcover You May Also Like In Conversation with Nolan Gasser, Chief Musicologist of Pandora Radio.

About the Book:  Everyone knows his or her favorite color, the foods we most enjoy, and which season of House of Cards deserves the most stars on Netflix. But what does it really mean when we like something? How do we decide what's good? Is it something biological? What is the role of our personal experiences in shaping our tastes? And how do businesses make use of this information? Comprehensively psychology, marketing, and neuroscience to answer these complex and fascinating questions. From the tangled underpinnings of our food choices, to the dynamics of the pop charts and our playlists, to our nonstop procession of "thumbs" and "likes" and "stars," to our insecurity before unfamiliar works of arts, the book explores how we form our preferences - and how they shape us. It explains how difficult it is, even for the experts, to pinpoint exactly what makes something good or enjoyable, and how the success of companies such as Netflix, Pandora, and Yelp depends on the complicated task of predicting what we will enjoy. Like Traffic, this book takes us on a fascinating and consistently surprising intellectual journey that helps us better understand how we perceive and appreciate the world around us.

About the Author:  Tom Vanderbilt has written for many publications and is a Contributing Editor of Wired (U.K.), Outside, and Artforum.  Tom is the Author of Traffic: Why We Drive the Way We Do (and What It Says About Us) and Survival City: Adventures Among the Ruins of Atomic America.  Tom has been a Visiting Scholar at New York University's Rudin Center for Transportation Policy and Management, a Research Fellow at the Canadian Centre for Architecture, a Fellow at the Design Trust for Public Space, and a Winner of the Warhol Foundation Arts Writers Grant, among other honors.  Tom lives in Brooklyn, New York.

Date & Time:  Tuesday, May 03, 2016, at 6:30 PM

Location:  Kansas City Public Library, Plaza Branch, Truman Forum, 4801 Main Street, Kansas City, Missouri 64112

More information about this Middle of the Map Fest Program is available Now at MiddleOfTheMapFest.com

The First 200 Tickets Bought also receive a Early Release Hardcover of You May Also Like!

Direct link to this Program's $25.00 Event Ticketing at Ticketmaster

Event date: 
Tuesday, May 3, 2016 - 6:30pm
Event address: 
Kansas City Public Library, Plaza Branch, Truman Forum
4801 Main Street
Kansas City, MO 64112
Author Genre Terms: