Lorraine Massey discusses Curly Girl: The Handbook

LorraineMassey 

EVENT:  Lorraine Massey, bestselling author of Curly Gurl, will appear for the new updated release of her book.

AUTHOR:  Lorraine Massey, The Original Curly Girl, is a Curl advocate and Bestselling author of the hilarious how-to manifesto Curly Girl (Workman), Lorraine Massey has started a movement, a love affair for curly hair!  As Lorraine puts it, “Our curls; ‘til death do us part!”

Lorraine’s CURL-volution has converted the “blow-fried” masses to Curly Girls who love their hair!  Through two New York salons, with thousands of curly-haired clients, a collection of products formulated specifically for curly-hair, and the CURL-laboration training program for stylists, Lorraine and the DevaCurl team are helping women who have curly hair to put down the weapons of curl destruction (straighteners, blow-fryers, and harsh detergents) and “embrace their curls”.

Once upon a curl, a curly-haired teen in England began working in a hair salon.  Lorraine Massey quickly became addicted to care of the hair and proceeded to take her scissors around the world—from Hong Kong to Japan to the Philippines (where she actually lived in a hut and cut hair on the beach!)  During her travels, Lorraine realized that curls existed everywfhere—and so did curl care confusion.

Armed with this rich experience and a unique perspective on curl types, curl challenges and curl solutions, Lorraine opened the Devachan Salon in the trendy Soho neighborhood of New York.  The salon became a sanctuary where clients could develop a pro-curl attitude, realize their curl potential, and celebrate their curls.  “It’s liberating when you learn to love your natural curls and not work against them,” says Lorraine. With tens of thousands of enthusiastic clients as curly-girl devotees, Lorraine and a talented CURL-fessional team developed a complete collection of products for the curly lifestyle: DevaCurl.

Because curly hair is naturally dry, fine, and fragile, Deva created the “No Poo” cleanser.  Taking the “poo” out of shampoo, Deva replaced the harsh and dehydrating detergents, aka sulfates and surfactants, with high concentrations of botanicals to cleanse and hydrate the hair.  “Lather is not a cleansing agent,” explains Lorraine.  “There is no power in bubbles.  Laundering curly hair, which is what most people are doing with ordinary detergent shampoos, just about guarantees a mass of dry, frizzy, shapeless locks.  “The DevaCurl collection also features the innovative hand-shaped DevaFuser that gently dries the hair from underneath without dislodging the curls or frying them from the outside.  Most importantly, the DevaCurl products and the DevaFuser dryer were developed by real curl stylists on real curly-haired clients!

Lorraine encourages us, “Straighten your curly girl, and she’ll be happy for a day.  Teach her to love and care for her hair, and she’ll be happy for life.”  Join us! Be a true curl-friend, invite another curly girl to join this powerful movement and start a curl-volution in your community!

DATE & TIME:  Thursday, March 24, 2011 at 7:00 PM

LOCATION:  Unity Temple on The Plaza, Sanctuary, 707 W 47th Street, Kansas City, Missouri 64112

ADMISSION PACKAGE:  $13.95 plus Tax includes one Trade Paperback copy of Curly Girl: The Handbook, one Stamped Admission Ticket, and one Guest Ticket (if needed).

EVENT FORMAT:  Lorraine Massey will discuss her Book, career and techniques for Curly Girls of all styles, followed by a Booksigning.  A Stamped Admission Ticket is required for the Booksigning.

This Event is Co-Sponsored by Eclektica, The Salon at Briarcliff.  Eclecktica stylists will be on hand to showcase Deva Girl products and answer questions about Curly Girl styles.

Eclektica 

Event date: 
Thursday, March 24, 2011 - 7:00pm
Event address: 
Unity Temple on The Plaza, Sanctuary
707 W 47th Street
64112 Kansas City
us
Curly Girl: The Handbook Cover Image
$15.95
ISBN: 9780761156789
Availability: Out of Stock, generally 2-3 days to Order your Copy and have it arrive.
Published: Workman Publishing Company - January 13th, 2011

The Curly Girl manifesto is back, now completely revised, updated, and expanded by more than a third with all-new material. "Curly Girl: The Handbook" is packed with unique and fail-proof hair-care methods, inspiration, and an empowering pro-curl attitude. Includes a DVD.